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Smoked Salmon Pastrami From Shetland Wins Food Award
Shetland Products' new WildWaters Smoked Salmon Pastrami has moved ahead of strong competition to win the fish category in the 2009 Quality Food Awards, which recognise the best food and drink on sale in the UK. The pastrami, an innovative dish, was in competition with products from Asda, Morrisons and Sainsbury's. Indeed, the award entries in most categories came predominantly from these supermarkets and from Tesco and Marks and Spencer.
Speaking before the awards were announced in London on 1 December, Stella Winks of Shetland Products said that she was delighted that they had been shortlisted. ‘What is especially gratifying is that our products have only been on the market for a very short time and yet have already gained considerable recognition.’ She felt that the nomination was an endorsement of the exceptional quality of the products and the firm’s exciting and innovative varieties.
All the fish is farmed in the clean waters around Shetland and the new product range – which includes innovations such as Smoked Salmon Orange Pepper and Gravadlax Limoncello – has been well received by customers in the UK, Germany, Italy, Belgium and Australia. There’s more information about the awards here.
